MTV Case Study Example | Topics and Well Written Essays - 1000 words

MTV - Case Study ExampleAlso, it must be observe that the management of the MTVI conducted massive changes in the scheduling and presentation of programs in order to meet the tastes and expectations of the local population. We understand all the details of the process in the crease of this article.MTVIs main motive to expand all through different continents was to position MTV as a No. 1 global brand in cable television and music broadcast. In its plans of introducing the assembly line in the Middle East, the channels management had to undertake rigorous research and analysis before announcing the launch. Whenever a channel plans to launch itself in the new territory, local producers and networks try to grab as much channel space as they can. Anything new is ceaselessly welcome and MTV had a tough time deciding which local producers to rely on and which to reject.It started by measuring the major blocks that could create a rough movement in the establishment of the channel. The y can be broadly classified into ethnical sensitivity, program content, and political and social opinions which could create controversy and social turmoil. MTVI understood that it has to smoothen and respect culture and this was highly all important(predicate) for the Arabian challenge. With the brains of Roedy, Singh and ABNs Sayegh (Purkayastha, 5) behind the venture, right from the word go, MTV concentrated on creating the right balance between cultural aspects considered important to the Middle East and the outgoing spirit of program content that the channel is known to provide. In what has been termed as a litmus test for the channel in adapting its core principles to the concept of localization that it had adopted in the 90s, the Arabian market turned out to be the promise it was considered. As it is, the most important factor that attracts every global brand to the Arabian market is the market strength. MTV was well aware that outside